Unified in Vision. Bold in Identity.
Lehigh Valley Economic Development Corporation (LVEDC) and Discover Lehigh Valley (DLV) have partnered to promote a powerful, unified brand that showcases all that Lehigh Valley has to offer. From tourists and students to entrepreneurs and global corporations, we’re strategically marketing our region as a vibrant, desirable destination to live, learn, work, and play.
We’ve created a suite of Lehigh Valley logos to help you share in this vision. Whether you’re updating your website, posting on social media, or printing promotional items, using the appropriate logo reinforces our shared identity. To request the logo, please reach out to Alisa Lopano, Discover Lehigh Valley's Director of Brand Strategy, at alisa@discoverlehighvalley.com.
Use the Logo on Products
Featuring the Lehigh Valley logo on your product packaging instantly signals local authenticity. Whether you’re selling handcrafted goods, food and beverages, or high-tech equipment, the logo tells customers this was made in a place that stands for innovation, quality, and community.
Example: Crayola, a brand behind the iconic crayon, put the "Made in Lehigh Valley" logo on a special run of crayons as part of Lehigh Valley Economic Development Corporation's 30th Anniversary.
Pro Tip: The logo builds consumer trust and pride in buying local.
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Use the Logo at Your Next Event
Whether it’s a cultural festival, business conference, or community fundraiser, incorporating the logo into your event materials—posters, invites, social graphics—adds regional flair and authority. It ties your event to the broader story of the Lehigh Valley.
Example: LVEDC designed a large map that showcases many beloved places and institutions in Lehigh and Northampton counties and branded it with the Lehigh Valley Pennsylvania logo. It debuted at Musikfest, where patrons were encouraged to take selfies.
Pro Tip: Make the logo into a fun backdrop and encourage guests to post it on social media with #LehighValleyPA. It enhances visibility and aligns your event with a respected regional brand.
Use the Logo on Swag
Branded merchandise like shirts, hats, tote bags, and mugs make the Lehigh Valley logo mobile. When worn or used in public, these items spark pride and conversation, spreading regional awareness in a fun, organic way. The merchandise could be giveaways at events,
Example: LVEDC printed the Lehigh Valley logo on t-shirts, distributing them at its Annual Meeting. The group has also put the logo on luggage tags, coasters, temporary tattoos, and a specially made charm for Musikfest mugs.
Pro Tip: Print it on quality merchandise that people will take with them when they leave the Lehigh Valley. Your audience will become regional ambassadors -- a walking billboard for the Lehigh Valley.
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Use the Logo to Promote Your Video
Videos are among the most engaging ways to tell your story. Including the Lehigh Valley logo in your opening or closing frames—or subtly as a watermark—adds polish and regional brand alignment. Think about how the brand could be tied in promotional, recruitment, success stories, and other videos.
Example: Lehigh Career & Technical Institute added the Lehigh Valley logo to its promotional video, linking the school's learning opportunities with the Lehigh Valley's growing economy.
Pro-Tip: Be playful with the logo. Animating the words “hi” in Lehigh or “all” in Valley can drive home themes that the Lehigh Valley is a friendly and welcoming community.
Use the Logo on Your Website
Adding the Lehigh Valley logo to your homepage, footer, or About Us section reinforces your local ties. It shows customers, partners, and investors that you’re rooted in a vibrant and recognized region.
Example: Moravian University in Bethlehem featured the Lehigh Valley Pennsylvania logo on the quality of life section of its website.
Pro-Tip: Link the logo to the official Lehigh Valley Economic Development Corporation site to drive awareness and credibility.
