[ { "toplevel" : "About LVEDC" , "menudesc" : [{"title":"Mission, Vision, and Strategy","desc":"Our goal is to ensure that employers can prosper and people can find good jobs"},{"title":"Invest in Regional Development","desc":"Join the regional coalition fueling economic growth"},{"title":"Programs and Councils","desc":"Engaging experts who provide insights on regional economic issues"},{"title":"Brand Guidelines","desc":"Brand guidelines and logos for LVEDC and Lehigh Valley, PA"},{"title":"Partner Organizations","desc":"A broad coalition with a shared focus on the Lehigh Valley’s success"},{"title":"Board Directory","desc":"Talented, experienced leaders committed to smart economic development"},{"title":"Staff Directory","desc":"Meet our dedicated and knowledgeable team"}] } ,{ "toplevel" : "Doing Business" , "menudesc" : [{"title":"Development Incentives and Financing","desc":"Connect with the right programs and low-cost loans"},{"title":"Find a Site","desc":"Our experienced team can help you find the ideal location for your business"},{"title":"International Companies","desc":"Lehigh Valley, Pa., is home to over 80 international companies from 23 countries"},{"title":"Life Sciences","desc":"Accessibility, talent, affordable space in the heart of a life sciences supercluster"},{"title":"Advanced Manufacturing","desc":"Value-added production in a region renowned for making things"},{"title":"Professional/Creative Services","desc":"Affordable talent and space for headquarters or field offices"},{"title":"Food and Beverage Manufacturing","desc":"Packaged food and pet food processing close to major consumer markets"}] } ,{ "toplevel" : "Love Where You Live" , "menudesc" : [{"title":"Housing","desc":"New"},{"title":"Neighborhoods","desc":"New"},{"title":"Education","desc":"New"},{"title":"Cost of Living","desc":"New"},{"title":"Healthcare","desc":"New"},{"title":"Things to do","desc":"New"}] } ,{ "toplevel" : "LVEDC" , "menudesc" : [{"title":"Mission, Vision, and Strategy","desc":"Our goal is to ensure that employers can prosper and people can find good jobs"},{"title":"Invest in Regional Development","desc":"Join the regional coalition fueling economic growth"},{"title":"Programs and Councils","desc":"Engaging experts who provide insights on regional economic issues"},{"title":"Partner Organizations","desc":"A broad coalition with a shared focus on the Lehigh Valley’s success"},{"title":"Board Directory","desc":"Talented, experienced leaders committed to smart economic development"},{"title":"Staff Directory","desc":"Meet our dedicated and knowledgeable team"}] } ,{ "toplevel" : "Stay Connected" , "menudesc" : [{"title":"News","desc":"Keep up to date on Lehigh Valley's economy and business community"},{"title":"Publications and Videos","desc":"Read and view what business leaders are saying about the Lehigh Valley"},{"title":"Upcoming Events","desc":"See what’s coming up on LVEDC’s calendar and register to attend"},{"title":"Media Resources","desc":"Responding to journalists’ requests for Lehigh Valley economic information"}] } ,{ "toplevel" : "Talent Strategies" , "menudesc" : [{"title":"Colleges and Universities","desc":"Producing graduates ready for their chosen career fields"},{"title":"Career and Technical Schools","desc":"Preparing career-ready talent for a host of skilled trades"},{"title":"Career Exploration","desc":"Resource for meaningful exploration of Lehigh Valley career options"},{"title":"Internship Resources","desc":"Connecting employers with their future talent supply"},{"title":"Lehigh Valley Talent Studies","desc":"Read final reports from Lehigh Valley's three talent market studies"},{"title":"Access to Talent","desc":"Your connection to Pennsylvania’s workforce system services"}] } ,{ "toplevel" : "Why Lehigh Valley, PA" , "menudesc" : [{"title":"Quality of Life","desc":"Live, work, learn in a place where you can have it all"},{"title":"Major Employers","desc":"Major companies and iconic brands call Lehigh Valley home"},{"title":"Get the Data","desc":"Market intelligence on the Lehigh Valley economy"},{"title":"Infrastructure","desc":"From here, you can reach everywhere"},{"title":"Entrepreneur Support","desc":"Turn great ideas into successful Lehigh Valley businesses"},{"title":"All Welcome Here","desc":"Diversity, equity, and inclusion in the Lehigh Valley"}] } ]

Why Lehigh Valley Branding Matters for Visitor Attraction

Video

Why Lehigh Valley Branding Matters for Visitor Attraction

March 20, 2024

Lehigh Valley IronPigs' President and General Manager Kurt Landes' testimonial on regional branding, shown at the 2024 Annual Meeting