Ms. Yapsuga plays a pivotal role in driving LVEDC’s strategic plan by shaping the organization’s voice and brand across all digital platforms, including LVEDC’s website, social media, and advertising and marketing campaigns. Working in collaboration with LVEDC’s marketing, talent development, and business attraction teams, she creates, manages, and distributes compelling content tailored to LVEDC’s wide-ranging audiences including local investors and stakeholders, talent, and out-of-market site selectors and corporate executives. Ms. Yapsuga has nearly two decades of experience in strategic content development, brand management, and digital media. She previously worked as Director of Marketing and Digital Media at Lehigh Carbon Community College. She has written scripts for several of LVEDC’s marketing videos, including the Emmy-nominated “Made Possible in Lehigh Valley,” which was produced by FireRock Productions and won two ADDY Awards from the American Advertising Federation/Greater Lehigh Valley Advertising Club. Ms. Yapsuga earned a Bachelor of Arts degree in TV/Film from DeSales University and a Master of Science degree in Interactive Media from Quinnipiac University.