Ms. Cahayla-Hoffman leads LVEDC's business attraction, expansion, and retention initiatives. This includes implementing strategic marketing campaigns to attract companies from targeted industry sectors to Lehigh Valley, and reaching out to existing companies to understand their successes and challenges and support them in staying and growing here. She came to LVEDC in 2022 after more than a decade of experience in corporate real estate at Air Products. Ms. Cahayla-Hoffman also worked as a financial analyst at Air Products and an economic support analyst at Mack Trucks. She is a graduate of Muhlenberg College and has an MBA from Lehigh University. She is a board member of the International Asset Management Council (IAMC), a leading industrial real estate trade association.