Lehigh Valley Economic Development Corp. (LVEDC) has expanded its communications and marketing team with the hiring of Annie Hollands Lanscek in the role of marketing administrator. 

Lanscek is responsible for providing administrative support for marketing the Lehigh Valley as a desirable place to live, work, and do business. She has marketing, design, and event management experience through her volunteer work at the Junior League of the Lehigh Valley. Lanscek attended Fordham University, where she earned a Bachelor of Science degree in psychology and a minor in music and completed the pre-medical program.

“LVEDC is excited for Annie to join our award-winning communications and marketing team,” said Don Cunningham, LVEDC President and CEO. “She has deep connections within the community and her excellent design skills will help to visually illustrate stories about the Lehigh Valley’s growing economy.”

Lanscek joins a communications and marketing team that includes Nicole Radzievich Mertz, Vice President of Marketing, Communications and Research; Frank Alvarado, Director of Research and Data Management, and Paul Muschick, Director of Communications and Media Relations.

“When people ask me how my new job is going, I tell them that I love it! I'm so impressed by how LVEDC works with its community partners, and by the level of teamwork I experience every day. I've never seen a group of people work so well together, and I’m excited to contribute,” Lanscek said.

(Photo by Marco Calderon Photography)