At its 30th Anniversary Annual Meeting, the Lehigh Valley Economic Development Corporation (LVEDC) unveiled a powerful collection of videos that capture the energy, opportunity, and spirit of a region on the rise.
Showcasing thriving businesses to vibrant communities, the videos are part of a broader effort to share what makes the Lehigh Valley a place where people and companies can truly grow — and to invite others to be part of its next chapter.
LVEDC urges businesses, organizations, and other partners to use the videos (they can be found on LVEDC’s YouTube channel) and a common Lehigh Valley logo (see brand guidelines) to spread awareness of all the great advantages the Lehigh Valley offers.
LVEDC and Lehigh Valley: A 30-Year Economic Renaissance
Celebrating LVEDC’s milestone anniversary, the video looks back at the Lehigh Valley’s incredible economic transformation. In 1995, as the effects of globalization played out across communities across the nation, bold business and community leaders launched LVEDC to spark an economic comeback in the Lehigh Valley. Three decades later, the region is thriving one of the nation’s top mid-sized markets for economic development, and that opportunity has made the region a hotspot for growth in the Northeastern U.S.
So Many Peaks
Part of a new business attraction campaign, the 37-second video explores the economic assets of the Lehigh Valley.
The video highlights the high points of doing business in the Lehigh Valley: access to a third of the U.S. population in a day’s drive, a 1.7 million workforce within an hour’s drive, 10,000 college graduates a year, a $56 billion economy, and a top market for economic development in America.
Use the Logo
The video encourages local businesses and organizations to use the new Lehigh Valley logo in their marketing. Designed to reflect the region’s vibrant mix of urban and outdoor appeal, the logo is part of a larger joint branding initiative between LVEDC and Discover Lehigh Valley®.
The initiative highlights the region’s collective strengths and emphasizes a shared identity that boosts quality of life and attracts top talent.
Why Branding Matters
Lehigh Valley is a vibrant mix of 62 diverse communities, offering everything from rich history and culture to top dining, outdoor adventures, and higher education. The video shows how boosting awareness of all the region has to offer benefits everyone who calls it home.
OraSure Finds Talent in the Lehigh Valley
Amy Steigerwalt, Senior Vice President, Human Resources at OraSure, talks about innovative, self-starting, and problem-solving talent in the Lehigh Valley.
Olympus Finds Talent in the Lehigh Valley
Richard Reynolds, President, Medical Systems Group of Olympus, talks about why the Lehigh Valley is a great place to recruit and retain talent.
Evonik Finds Talent in the Lehigh Valley
Robert Cuscino, Senior Vice President, Regional Development at Evonik, speaks about the STEM talent in this key hub location in Lehigh Valley.
Have it All in Lehigh Valley
Room to grow. Space to play. Meaningful work to do. A place to belong. Have it all in Lehigh Valley, Pennsylvania. This 30-second video highlights the rich opportunities the Lehigh Valley has to offer, both professionally and personally.