Discover Lehigh Valley® (DLV) and Lehigh Valley Economic Development Corp. (LVEDC) in August unveiled a series of new logos to jointly promote the Lehigh Valley as an attractive place to live, work, visit, and do business.

LVEDC and DLV share some of the same destination marketing goals. DLV focuses on business and leisure visitors, and LVEDC on business and talent attraction. To maximize their reach in their own marketing campaigns, the two nonprofits unified their branding, placing the focus on what is being marketed – the Lehigh Valley – rather than who is doing the marketing. 

The primary new logo for Lehigh Valley utilizes a highly legible font and colors. A special button logo promotes the region’s products: “Made in Lehigh Valley.” Variations of the logos with the DLV and LVEDC names are used by the organizations for their branding.

The logos have since been used on social media, newsletters, billboards, and digital ads. Others are encouraged to explore how the logos could work for their organizations and businesses.

The logos were designed by Alisa Lopano, Director of Creative Services at DLV. She recently sat down with LVEDC to talk about the new logos.

What does the logo represent?

The logo represents our region, two united counties, and our two united organizations. The styling on the lengths of select letters illustrates the highs and lows of Lehigh Valley, as well as its growing urban landscape. 

Why is it important for the Lehigh Valley to have a unified logo?

It’s important for us to use the same logo so that we magnify our voice as we market the region to potential workforce and leisure travelers alike. Using a unified logo makes our marketing dollars go farther, increasing our exposure and reach.

Can other businesses and community organizations use the logo?

Yes! Businesses can use the logos to show regional pride on their website by using the Lehigh Valley logo or utilize the Made in Lehigh Valley button on a product. Or, for your business, it might make sense to use the logo in presentations or proposals. There are many ways to work with these logos.

Brand guidelines call for certain fonts and colors. What sort of flexibility is there for companies with brands that may not follow those guidelines?

Our brand guidelines allow for flexibility. We want partners to be able to easily use one of these logos — without detracting from their existing branding. All the logos appear in one color format, which can be our brand colors, or in your own brand color of choice. You can find the brand guidelines here.

What advice do you have for organizations using the logo?

Ask questions! Not sure how your organization can utilize the logo? Get in touch with LVEDC or myself at DLV for some tips and suggestions.